2020 10 21 If you haven’t been paying attention, traditional backup is dead. But for Acronis, backup continues, even better, as a critical part of cyber protection: a new, integrated, automated, modern approach to protecting businesses and people from cyber threats. This was the clear message from Acronis’s CEO and founder, Serguei “SB” Beloussov, during his keynote that opened the 2020 Global Cyber Summit.

Long live backup

In fact, SB announced that Acronis will discontinue backup as a separate product. It is not enough to do backup only because today backup needs to be proactive, and integrated with disaster recovery, archiving, and the rest of your tools to cope with today’s very large number of workloads. For Acronis, backup is now a feature of cyber protection and will continue to improve as the company invests in making data and workloads safe and accessible. Indeed, Acronis supports 26 workloads now, and plans to launch an additional 100+ by 2022.


This integration of backup into the Cyber Protect service forms part of an overarching integration strategy from Acronis that is a response to the inefficient and ineffective legacy patchwork of solutions that companies have had to use to protect themselves. Big companies are using between 50 and 100+ different cybersecurity tools, according to Enterprise Strategy Group research. Smaller companies, and their MSPs, can easily be using more than a dozen security solutions, said SB.

Cyber protection needs to be about more than safety and security. It includes accessibility, privacy and authenticity which together form a comprehensive approach to cyber protection covering all attack vectors (read more about SAPAS here). It also goes beyond detection of and response to threats, but includes active prevention, recovery and subsequent forensic investigations.

In other words, an integrated approach is essential to protect against cyber threats. Integrated cyber protection addresses the complexity of digital workloads today, the cost to protect them, modern security requirements in the face of increasingly industrialised threats, today’s data privacy requirements and recognising that IT and cyber protection is a basic human need. Acronis calls this cyber singularity.

Good to know: Soon it is going to be possible for distributors and partners to have a unified view of both Classic and Cloud licenses.

Complete automation

In addition to the automated threat detection and recovery built into the integrated Cyber Protect service, Acronis looks at automation through the lens of supporting MSPs to scale their businesses. It calls this complete automation, which it has modelled on the scalability of the hosting industry:

  1. Delegation: multi-tier and multi-tenant solutions that can support all business models
  2. Mass management: to handle increasingly large customer workloads
  3. Automation: to allow services providers to do more with the same number of people
  4. Cost management: thanks to an integrated service with one agent, console, UI license and vendor
  5. Integration: customisation, integration and extension of cyber protection

Our takeaways from the keynote:

  1. The only way to protect your data, applications and systems is with integrated and automated cyber protection, and today, the only solution that does this is Acronis Cyber Protect.
  2. SB’s formula for end-users: cyber protection not data protection is the only way to make your IT work. Having this delivered by service providers is the best way to run your IT operation. Relying only on internal IT often won’t scale, especially if you are supporting a variety of workloads at the edge and on endpoints.

Watch the full keynote here, and look out for Acronis’s Vice President of Cyber Protect, Candid Wüest, stopping a WastedLocker attack during a Cyber Protect demo.

Written for publication on the Synapsys website on 21 October 2020