January, 2020 Two recent Acronis events in Miami and Abu Dhabi in October and November respectively provided the ideal platform for new product announcements and the exposition of a fresh strategic vision for the global cyber protection organisation.

‘Traditional backup is dead’

Explaining why “just backup” is no longer adequate, Acronis founder Serguei Beloussov has on several occasions outlined the need for a multi-pronged approach to solving the rapidly evolving challenges faced by today’s digital world.

Five problem areas transformed

By merging data protection and cyber security into the new discipline of cyber protection, Acronis has strategically positioned itself to target the broader spectrum of challenges located within the acronym SAPAS: Safety, accessibility, privacy, authenticity, security.

These five problem areas, typically tackled with individual solutions from different vendors, have been transformed into the five vectors of cyber protection and form the backbone of Acronis’ new, unified approach.

Integrated solutions

Beloussov’s announcement of three new cyber protection solutions confirms Acronis’ commitment to addressing the fragmentation in the current cyber protection market:

1. Acronis Cyber Protect – integrated backup, disaster recovery, AI-based malware protection, remote assistance and security in one complete, unified and efficient solution.

2. Acronis Cyber Infrastructure – software-defined compute, network and storage united in a single, scalable product.

3. Acronis Cyber Platform – connects ISVs, devs and MSPs to the Acronis community of 50 000 channel partners to facilitate customisation, integration and extension of their applications and services with cyber protection solutions.

An additional indication of Acronis’ focus on integrated cyber protection is the inclusion of the word “Cyber” in existing product names.

Along with its mission to provide comprehensive cyber protection, Acronis sees these new products as offering great market opportunities – and margin – to their partners, and partner interaction on social media during both events indicated overwhelmingly positive responses to the new solutions.

“Service providers and resellers can look forward to not only offering their customers more, but also eliminating the myriad complications and overhead associated with supplying multiple solutions from multiple vendors,” affirms Peter French, MD of award-winning local distributor Synapsys.

First published on ITWeb on 8 January 2020